Not to mention the outcry of you raise your prices to make up that cost, and delivery wasn't feasible since it's difficult to set up an operating area and timetables for delivery on top of running a kitchen. It was a a two-person spot and some things you can cut or compress but the margins were still so thin that you cannot do much with that 70% return: it would pretty much go straight to rent, insurance, paying two employees, and food cost. It is not just labor, minimum wage increased less than 5% in 2022 over 2021, while price increased 32%. I tossed in the minimum wage increase in there, in case increased cost of labor is tried to argue as the reason. Super Burrito price: $8.95Īugust 2022: Super Burrito price: $12.45, or $12.95 if you order pickup on doordashġ10% price increase in 10 years. January 2019: SJ Minimum wage raised to $15 an hour. September 2012: Super Burrito price $5.95 This amount isn't arbitrary, it was just above the price of a super burrito when La Vics started taking cards. $12.45 for a super burrito.įor those that haven't been going to La Vic's for decades, you may have noticed a small sign by the register: $7 minimum purchase to use a credit card. So I was at La Vic's the other day picking up some orange sauce, and I went to order a burrito and my jaw dropped.
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